Business Plan For Mkc Technologies - 1451 Words

BUSINESS PLAN FOR MKC TECHNOLOGIES (TV) EXECUTIVE SUMMARY MKC Technologies is a small business unit which produces and supplies television which is aimed at maintaining customer’s interest by providing quality product with a competitive price in the market. It has few key factors to maintain its sustainability, which are selling meaningful product by implementing strict financial control and ensure full customer satisfaction. The company’s prominence in the past couple years has been on encouraging innovation and integration. We always give importance to the sound quality and to have a better viewing experience for the televisions that we are selling. We provide specialized production on a wide range of projects, depending upon the client s needs. We will put as much as prominence as possible in providing the sleek design and an ultra-thin panel for our products. Our operations manual is a business system designed to produce the maximum number televisions per month while maintaining a stable standard for quality. Using this system, and production business plan, we will generate the revenue needed to allow us flexibility in accepting other projects more commonly associated with the production. There is a market demand of 10000 units for our product and is growing at a rate of 22% annually. By taking advantage of this boom market for its recent growth in sales and profitability. Sales are projected to grow from the first quarter of Year 1 total of $1,500,000 to $6 millionShow MoreRelatedMary Kay918 Words   |  4 Pagesare explored. 5. Segmenting, targeting, and positioning products globally As stated in the case, both Japan and China were mature and lucrative markets for cosmetics. MKCs must manage not just one product in one market, but a whole product line targeted at the same or different segments in the market. I think that MKC need to examine how the marketing strategies for each product (i.e lipstick, foundation., etc) must be developed and implemented in a holistic manner, taking into considerationRead MoreMary Kay Cosmetics2698 Words   |  11 PagesMarket Entry Executive Summary Mary Kay Cosmetics Inc’s (MKC) was facing challenges of increasing number of competing direct selling organizations in the US cosmetics market and was not satisfied with their sales revenue generated from international sales. They believed MKC culture could be transferred internationally and that Mary Kay Ash’s charisma, motivation and philosophy were likely to appeal to women throughout the world. MKC management would like to expand their coverage to some otherRead MoreMary Kay Cosmetics2689 Words   |  11 PagesAsian Market Entry Executive Summary Mary Kay Cosmetics Inc’s (MKC) was facing challenges of increasing number of competing direct selling organizations in the US cosmetics market and was not satisfied with their sales revenue generated from international sales. They believed MKC culture could be transferred internationally and that Mary Kay Ash’s charisma, motivation and philosophy were likely to appeal to women throughout the world. MKC management would like to expand their coverage to some otherRead MoreCase Study : Ford Motor Company1863 Words   |  8 Pagesstatement of Ford Motor Company is â€Å"one team, one plan, one goal†, which is best understood in terms of the â€Å"One Ford† mission that is now a major element of the One Ford plan introduced in 2008. One team implies that people work in teams in a lean global environment with the objective of attaining leadership in the automobile sector by creating maximum satisfaction for customers, employees, dealerships, suppliers, investors and the community at large. One Plan relates to having a strong organizationalRead MoreFord Motor Company Business Case Study Essay1925 Words   |  8 Pagesand For Lincoln *Customer Assistance -Financial Services *Ford Motor Credit Company -Customer Services *Service *Quick Lane Tire Auto Center *Ford Parts and Motocraft *Ford and Lincoln Accessories *Ford and Lincoln Extended Service Plan (ESP) (FMC Annual Report 2013 p. 149). Planning Every successful company needs a competitive advantage. As part of our companies future they current successor team has researched various goals and strategies that will move Ford forward andRead MoreMary Kay India3817 Words   |  16 Pages[pic] MASTER OF BUSINESS ADMINISTRATION (MBA) MARKETING MANAGEMENT (MKT750) GROUP ASSIGNMENT CASE STUDY : MARY KAY INDIA HAIR CARE LINE PRODUCT ALINUR AYUNI ALI2012416538 MOHD HAFIZ ABD GHANI 2012456922 UMI NADIA MOHAMED 2012217058 GROUP BM7702PA – EVENING TRACK LECTURER DR. SITI ZALEHA SAHAK TABLE OF CONTENT 1. Strategic Issues And Problems 1 2. The Branded Beauty And Personal Care Market In India 2

Market Structures - 1479 Words

Differentiating Between Market Structures ECO/365 April 13, 2015 Benjamin Zuckerman Differentiating Between Market Structures Coca-Cola Company is one of the world’s leading soft drinks manufacturers. Since its creation, the company has been growing constantly. Today Coca-Cola manufactures more than 500 brands of products sold in more than 200 countries all over the world. Coca-Cola’s main competitor is Pepsi. Therefore, the two companies make up a duopoly where only two companies dominate the market. Both companies sell soft drinks. They also sell homogeneous products so that they can be able to control the price in the market. Coca-Cola Company depends upon the demand curve to adjust the price of its products. Specifically, the†¦show more content†¦Unlike the theoretical perfect competition market, Oligopolies exist in real life. A market structure that is dominated by two companies is known as a duopoly. An example of an oligopoly is the soft drinks market that is dominated by Coca-Cola and Pepsi (Zheng, 2013). Oligopolies can be categorized according to the type of product they pr oduce. The products may be either homogeneous or differentiated. On the one hand, Homogeneous products are produced by a standardized or a pure oligopoly. On the other hand, a differentiated oligopoly produces different products (William amp; Allan, 2011). In a Monopolistic Competition market has a structure similar to that of a monopoly and a perfect competition. The market has a large number of sellers. The products being sold by the sellers are not similar. The products compose of goods and services that are of real or imagined characteristics different from those of other goods or services. This differentiation can take many forms. The packaging may be unique; the salespeople may be more persuasive; the services faster or the credit terms better (William amp; Allan, 2011). The price elasticity of demand shows the relationship that exists between the price of a product and the quantity demanded. The PED can also be used to calculate the effects of the change in product price on the amount of the product demanded. The rate at which a change in price affects the quantity demanded varies considerably. The PED coefficientShow MoreRelatedMarket Structure Of The Company Essay1088 Words   |  5 PagesMarket Structure Introduction There are four types of market structures and they are monopoly, perfect competition, monopolistic competition, and oligopoly. What is a market structure? A market structure is â€Å"the makeup of the companies operating in a particular market.† Why is the market structure important to the producer as well as the consumer? It distinguishes the difference in seller numbers, buyer numbers, seller entry barriers, and buyer entry barriers. The main differences in market structuresRead MorePerfect Competition : A Market Structure1942 Words   |  8 PagesWhen trying to top look for a market structure to fit your needs a person should start with perfect completion, monopolistic competition, oligopoly, and monopoly. These four market structure are used by business to aid the businesses in producing and selling products. Perfect competition is described as a market structure that has many sellers and buyers that produce the same product and they are allowed to leave and exit the in dustry at any time. Free entry and free exit is a crucial characteristicRead MoreDifferentiating Between Market Structures Essay1260 Words   |  6 PagesDifferentiating Between Market Structures Yvonne C Rivera ECO/365 May 16, 2013 Paul de la Pena Abstract There are many TV service providers available in the U.S; however there are only two companies that offer services via satellite. Dish operates within the monopolistic competition market. Dish has been in business since the early 1980’s and has gradually worked its way up to become one of the leading satellite provider and innovator of new technology. In 2013 they offer service to overRead MoreMarket Structure Of An Economics Perspective Essay1728 Words   |  7 PagesIntroduction Market structure from an economics perspective is defined as the characteristics of the market that impacts the behavior or way firms operate, which economists use to determine the nature of competition, and pricing tactics of businesses in the market. Within a market, the market structures are distinguished by key features, including the number of sellers, homogeneous or differentiated goods or services produced, pricing power, level of competition, barriers to entering or exit theRead MoreThe Impact of the Internet on Market Structure8084 Words   |  33 PagesTHE IMPACT OF THE INTERNET ON MARKET STRUCTURE Bruno Cassiman** Sandra Sieber** RESEARCH PAPER No 467BIS July, 2002 * Professor of General Management, IESE ** Professor of Information Systems, IESE Research Division IESE University of Navarra Av. Pearson, 21 08034 Barcelona - Spain Copyright  © 2002, IESE Do not quote or reproduce without permission The PwCIESE e-business Center is a joint initiative of IESE Business School and the professional services firm PricewaterhouseCoopersRead More The Main Categories of Market Structures Essay1668 Words   |  7 PagesCategories of Market Structures Recent industry analyses typically have strong relation with economic theories. There is a theory, belongs to microeconomics, divides industries into categories according t the degree of competition that exists between the firms within the industry, i.e. the theory of Alternative Market Structures. This essay based on three questions divides into 3 parts to explain and evaluate the questions. This essay (PART A) outlines the main categories of market structuresRead MoreThe Market Structures Of A Market Structure962 Words   |  4 Pagesfour market structures that function in the worldwide market. Each of these market structures correlates with one another to create the demand and supply of the market. However, these market structures have some unique traits that no other theory can have alike. Therefore, a comparison and contrast is necessary to distinguish each of these theories from one another. These market structures of the economy are perfect competition, monopoly, monopolistic competition, and oligopoly. These market structuresRead MoreMarket Structure And Functions Of The World Economy1832 Words   |  8 PagesAssignment Student name : - Md Mokshed Hasan Student id : - 614181 Part one: - Market structure and functions Q1,a) Financial markets:- It’s a marketplace where buyers and sellers participate in the trade of assets like equities, binds, currencies and derivatives. Financial markets are well-defined by having transparent pricing, rudimentary regulation on trading, cost and fees and market forces determining the pieces of stocks trade. Its participants need to fulfil some of certainRead MoreMarket Timing and Capital Structure for Baker and Wurgler1526 Words   |  7 Pagesequity when their market values are high, relative to book and past market values, and to repurchase equity when their market values are low. We document that the resulting effects on capital structure are very persistent. As a consequence, current capital structure is strongly related to historical market values. The results suggest the theory that capital structure is the cumulative outcome of past attempts to time the equity market. Introduction â€Å"Equity market timing† refersRead MoreMarket Structure Of The Market Structures1779 Words   |  8 Pagesmayor to look at various market structures. I plan to provide excellent information and answer all the questions that will help the mayor understand the market structures of many of the businesses in his city. According to Arthur Levitt, the tension between centrality, on the one hand, and competition, on the other, is probably the oldest of all market structure issues (Levitt, n.d.). Market structures are being used daily to help foster companies. Describe each market structure discussed in the course

Analysis of Alice in Wonderland Free Essays

Adulthood in Wonderland A journey begins with a single step. It may be an African safari, a rocket to the moon, or even a voyage around the world. Whatever the adventure, it must start somewhere. We will write a custom essay sample on Analysis of Alice in Wonderland or any similar topic only for you Order Now It could begin with a leap of faith, a glint of hope, or just a flicker of curiosity. In Alice’s Adventures in Wonderland, by Lewis Carroll, curiosity is what brings Alice, a young British girl, to the start of her incredible, yet puzzling expedition. Her journey through Wonderland is strange, but through her experiences, Alice grows up along the way. Through his use of symbolism, Lewis Carroll displays that it is a struggle for a child to make the transition into adult life. The character of the White Rabbit is the first symbol used to present the difficulty of becoming an adult. The rabbit is very official and is a symbol of an adult itself. For example, he is exceptionally busy and always running late, just like an average adult. He gives the King of Hearts, the ruler of Wonderland, advice although he is beneath him, which demonstrates that he is also wise like an adult. When Alice first sees the rabbit she is filled with curiosity as she â€Å"had never before seen a rabbit with a waistcoat- pocket, or a watch to take out of it† (2). Without thinking, Alice follows the rabbit into the rabbit- hole and falls â€Å"down, down, down† into Wonderland (4). Since the White Rabbit symbolizes an adult, it is as if Alice is following him into adulthood. The rabbit travels throughout Wonderland, and wherever he goes, so does Alice. For example, the White Rabbit travels to the Queen of Hearts’s garden, and eventually Alice arrives also. The White Rabbit acts as a guide for Alice as she goes on her journey. As the White Rabbit symbolizes adulthood, he leads Alice through the process of maturing. Even though Alice does not confront any struggle with the White Rabbit, her following of him brings her to the challenges she endures later on. The White Rabbit’s symbolism carries Alice through the puzzling task of growing up. Another use of symbolism that represents maturing occurs when Alice encounters the Caterpillar. Alice discovers the Caterpillar when she stumbles upon his mushroom. The Caterpillar addresses her and asks, â€Å"Who are you? † (45). Alice cannot answer the Caterpillar as she is unable to explain herself and does not know who she is at the moment. She tells the Caterpillar, â€Å"I know who I was when I got up this morning, but I think I must have been changed several times since then† (45). Alice’s words display that her identity has been altered and that she is having a difficult time trying to keep up with these changes. A child going through puberty encounters similar changes also. Children lose a sense of their innocence and discover themselves as they mature. As demonstrated by the scene with the Caterpillar, Alice’s loss of identity is a symbol of a child’s loss of oneself when growing up. Alice’s episode with the Caterpillar also symbolizes another point of becoming older. The Caterpillar demands Alice to recite the poem â€Å"You are old, Father William. † Alice does as she’s told, but as she is reciting the poem, she becomes confused and mixes up the words. Because Alice struggles with this, it symbolizes a child having a hard time adjusting to the demands of adulthood. The Caterpillar’s request represents a demand that adults must face; while Alice’s mixing up of the poem’s words signify a child failing at meeting the requirements of that demand. The symbolism found in Alice’s encounter with the Caterpillar demonstrates the effort of transitioning into adulthood. Finally, Alice’s changes in size illustrate the difficulty of maturing. Throughout the book, Alice becomes a variety of different heights. One minute, she is three inches tall and the next, she is â€Å"opening out like the largest telescope there ever was! (11). Alice’s size changes are sudden and random. For example, Alice drinks a liquid from a small bottle and rapidly shrinks to ten inches high. Alice does not expect this and finds it â€Å"a curious feeling! † (8). Since Alice’s changes are unexpected and uncontrollable, they symbolize what a child experiences through puberty. Children are unaccustomed to the changes in their bo dies and struggle to adjust to their new selves. Alice’s growing and shrinking proves to be a challenge when her identity is mistaken for another. In one episode where Alice grows to enormous heights, she comes in contact with a pigeon. The pigeon mistakes her for a serpent, because of her long neck. Alice tries to convince the bird that she is just a young girl, but the pigeon does not believe her. Alice is frustrated by this and does not understand why the bird won’t take her word, even though she is telling the truth. This encounter, caused by Alice’s ridiculous size, again represents a child adjusting to their changed body while going through puberty. However, this example also illustrates that as children mature, adults immediately believe they have new identities. Adults view children differently, even when those children haven’t adjusted to their selves yet. The height changes that Alice endures create an image of the struggles of puberty. Through his work, Lewis Carroll demonstrates the difficulty of growing up by the use of symbolism. Maturity is a challenging journey, but one that must be taken. No matter when this adventure occurs, it begins with an individual step and remains the rest of a lifetime. How to cite Analysis of Alice in Wonderland, Essay examples

Life and works of loui prang Essay Example For Students

Life and works of loui prang Essay This essay discusses the life and work of 19th century chromolithographer Louis Prang, hailed as the greatest of American chromolithograph publishers. In it, I shall firstly introduce Louis Prang. Then I shall describe the graphic form which became known as chromolithography, after which I will have a look at Louis Prangs setting; his competitors and associates. After this I will focus on some examples of his work and the methods he used to produce them. Lastly I will summarize his contribution to the world of art and graphic design in particular. Louis Prang was born in Germany in Breslau (present day Poland) in 1824. He learnt the fundamentals of printing in his fathers fabric printing shop. In 1850, when Prang was twenty- six years old he immigrated to America and settled in Boston. He formed a chromolithographic firm with Julius Mayer in 1856 in which, initially, Julius Mayer printed the stones produced by Prang. Prangs colourful work was very popular and the firm grew rapidly. In 1860 Prang bought Mayers share in the company and changed its name to L. Prang and Company. Prangs company became a major lithographic firm and a benchmark of the era. A Lithograph was produced by firstly drawing the image on a flat stone surface in an oil based medium, the stone is then moistened with water which is repelled by the oil the surface is then inked with an oil based ink which is unable to adhere to the wet surface. A Chromolithograph is a coloured picture produced by making and superimposing multiple lithographic prints, each of which adds a different colour. The process of colour lithography was first experimented with in the early 1800s by Aloys Senefelder the inventor of lithography, while chromolithography was patented in 1837 by a French printer Godefroy Engelmann. When Prang set up shop in Boston there were already several lithographic firms in operation one such firm which provided a source of inspiration as well as competition was Bufford and later his sons also. Bufford often used five or more colours in his work; he laid his colour prints down before printing a final layer of black which assembled his image, for an example of his work see the Swedish song quartet. Buffords firms quality steadily declined after 1870, after Buffords death, and finally folded in 1890. Buffords firm was then only in competition with Prangs during Prangs first years of operation. Unlike Bufford, Prang opted not to use a black master plate but to rather build up an image from subtler colours in an effort to print with a closer likeness to the natural colours in the paintings he was reproducing. (See the visual explanation he gives with Prangs Prize Babies.) Currier and Ives, which operated from 1857-1907 were his biggest competitors and were based in New York Ci ty. Currier and Ives mostly reproduced scenes from battle and landscape paintings. They too, followed the style of Bufford and sons including the use of a black final print. Their work was slightly less sensitive than that of Louis Prangs but because they used fewer stones they were able to compete because of their prices. Prang and his company produced many chromolithographs during his career including scenes from the Civil War, art reproductions, scrap-album art and cards, particularly Christmas cards. Prang is noted for his firm grasp of colour, he put vivid colour in the lives of every citizen by publishing literally millions of art bits, Bits of art he called scrap, collecting these and arranging them along with other treasures in scrap albums became a major Victorian pastime. Many of the scrap pieces were depictions of wildflowers, children, butterflies, animals and birds, and the scrap albums became the expression of the nostalgic sweetness of the era. By the late 1860s Prang was producing work that was suitable for framing. Prang reproduced the paintings of many of Americas leading artists in his prints, including those by A.F. Tait, Eastman Johnson, Thomas Moran, F.S. Church, and Albert Bierstadt. Often the artist worked in collaboration with Prang to produce the piece and more often than not both the artist and public would regard the reproduction as a piece of art in its own right. In Prangs Chromo, a magazine he launched in the late 1860s, he advertised his prints in this way:Prangs American Chromos. The Democracy of Art . . . Our Chromo Prints are absolute FACSIMILES of the originals, in color, drawing, and spirit, and their price is so low that every home may enjoy the luxury of possessing a copy of works of art, which hitherto adorned only the parlors of the rich. Besides reproducing fine art, Prang was constantly pushing the edges of format for this new media. In 1873 Prang produced small colour trade cards which he distri buted at the Vienna International Exhibition; these were sold in bulk (over twenty thousand) with room for the traders information either on the back or in a space provided on the front. It was the suggestion of the wife of his London agent that the ribbon or scroll on the cards be filled in with a Christmas greeting and be sold as a Christmas card . These first Prang Christmas cards were sold in England and proved to be a great success. Two years later, in 1875, Prang started publishing and selling American Christmas cards. They were a great success, so much so that Prang became known as the Father of the Christmas Card regardless of the fact that he was not the first person to invent or produce them. His Christmas cards included popular theme icons such as St. Nick, reindeer, children and Christmas trees. His Christmas cards were followed by an entire range of cards for Easter, Valentines Day, New Years and birthday cards. His cards became an aspect of society, young ladies are sa id to have noted in their diaries how many Prangs they had received that year . So successful were his cards that he could not keep up with the demand and was printing approximately five million cards each year. Cards Dominated Prangs printing presses for most of the 1880s and as his card designs became more and more popular so the competition rose; his rivals began printing similar designs with fewer stones, undercutting the cost. Frankenstein By Mary Shelley Story EssayLouis Prang Prize Babies1888From Prangs book: Prangs Prize Babies: How This Picture Is Made Boston: L. Prang Co., 1888 Prang developed this image in his book Prangs Prize Babies: How This Picture is Made to showcase his developments and refinement of chromolithography. In it he shows each progressive print from the first layer of printing to the last and nineteenth of the popular print, Prangs Prize Babies Prangs Prize Babies was a book sold door-to-door by traveling salesmen and saleswomen. The thirty-eight progressive proof prints (one of which is shown here) were printed in a limited edition given to those who sold the most prints, as an encouragement for their successful sales record. J.F. Herring. Just Caught. Boston: L. Prang, ca.1860- 1880s. 19.7 cm x 32.5cm.An British Sporting print which was measured against the American sporting images by Tait, Prang issued British sporting prints, for these were as popular in the nineteenth centur y America, particularly amoungst the naturalized citizens, as they are today. This bright image based on one of the greatest of the British artists of this genre, J.F. Herring. Snowy Owl plate and cover page from Louis Prangs Natural History Series vol. 11 cm x 7 cm. This Chromolithograph of an illustrated Snowy Owl was published in Louis Prangs Natural History Series in 1872.The inscription on the page border reads: O. Birds of prey / F. Owls / 22 in. 1. Wings 4 ft. / N. America ; N. Eu.Louis Prang was Americas first real art educator as he believed that all children should study art in the same way that they study language, for instance. In his day, art education was only for amateur artists and young ladies in finishing school. Louis Prang believed that artistic experience and observation quickens the imagination and independence of expression. When he wanted to teach his daughter art, Louis Prang realized the serious lack of art educational material and developed instructional g uides as well as a complete educational curriculum then trained the countrys first art instructors. He printed reproductions of famous art works and published the first American art textbooks: Art in the School Room and Art Education in High Schools. In one such book from 1880, he says drawing is the language of form: Art Education is the development of this language, and consists of the appreciation of it in industry and general culture.Louis Prang contributed an amazing amount to the area of American art by being entrepreneurial, committed and innovative. He established a successful and competitive printing firm, refined the process of chromolithography to reproduce subtle hues as those found in oil paintings. His reproductions made fine art more accessible to regular people. He produced scenes from the Civil War of America Which help future generations to understand the period. He initiated the tradition of buying and giving Christmas Cards by producing beautiful cards. Finally, Throughout his Career he was constantly looking for aspects of the art field in which he could make a contribution, he did this by publishing magazines and book amoung other things. This attitude also caused him to become the first American art educator, which led him to publish further works on art education. bib:The Philadelphia Print Shop, Ltd. www.philaprintshop.com Last updated February 3, 2005 Penne L. Restad, Christmas In America (New York: Oxford University Press, 1995), page 118. The Dixon Ticonderoga Companies ( the Continued Prang Co.) www.dixonusa.comPictur from The Library of Congress Prints and Photographs Division Washington, D.C. 20540 USA lcweb2.loc.govPrint Collection of Miriam and Ira D. Wallach Division of Art, Prints and Photographs, The New York Public LibraryWebsites and reading material:Phillip B Meggs; A History of Graphic DesignUniversity of Delaware: www.lib.udel.eduThe Art of the Print: www.theartoftheprint.comAntiques and Collectibles, Father of the American Christmas card: www.suite101.com/article.cfmLivaudais Christmas Card Collection: www.livaudaisnet.comAbsolute arts: www.absolutearts.com/arthistoryM.A. Stankiewics; Roots of Art Education