Business Plan For Mkc Technologies - 1451 Words

BUSINESS PLAN FOR MKC TECHNOLOGIES (TV) EXECUTIVE SUMMARY MKC Technologies is a small business unit which produces and supplies television which is aimed at maintaining customer’s interest by providing quality product with a competitive price in the market. It has few key factors to maintain its sustainability, which are selling meaningful product by implementing strict financial control and ensure full customer satisfaction. The company’s prominence in the past couple years has been on encouraging innovation and integration. We always give importance to the sound quality and to have a better viewing experience for the televisions that we are selling. We provide specialized production on a wide range of projects, depending upon the client s needs. We will put as much as prominence as possible in providing the sleek design and an ultra-thin panel for our products. Our operations manual is a business system designed to produce the maximum number televisions per month while maintaining a stable standard for quality. Using this system, and production business plan, we will generate the revenue needed to allow us flexibility in accepting other projects more commonly associated with the production. There is a market demand of 10000 units for our product and is growing at a rate of 22% annually. By taking advantage of this boom market for its recent growth in sales and profitability. Sales are projected to grow from the first quarter of Year 1 total of $1,500,000 to $6 millionShow MoreRelatedMary Kay918 Words   |  4 Pagesare explored. 5. Segmenting, targeting, and positioning products globally As stated in the case, both Japan and China were mature and lucrative markets for cosmetics. MKCs must manage not just one product in one market, but a whole product line targeted at the same or different segments in the market. I think that MKC need to examine how the marketing strategies for each product (i.e lipstick, foundation., etc) must be developed and implemented in a holistic manner, taking into considerationRead MoreMary Kay Cosmetics2698 Words   |  11 PagesMarket Entry Executive Summary Mary Kay Cosmetics Inc’s (MKC) was facing challenges of increasing number of competing direct selling organizations in the US cosmetics market and was not satisfied with their sales revenue generated from international sales. They believed MKC culture could be transferred internationally and that Mary Kay Ash’s charisma, motivation and philosophy were likely to appeal to women throughout the world. MKC management would like to expand their coverage to some otherRead MoreMary Kay Cosmetics2689 Words   |  11 PagesAsian Market Entry Executive Summary Mary Kay Cosmetics Inc’s (MKC) was facing challenges of increasing number of competing direct selling organizations in the US cosmetics market and was not satisfied with their sales revenue generated from international sales. They believed MKC culture could be transferred internationally and that Mary Kay Ash’s charisma, motivation and philosophy were likely to appeal to women throughout the world. MKC management would like to expand their coverage to some otherRead MoreCase Study : Ford Motor Company1863 Words   |  8 Pagesstatement of Ford Motor Company is â€Å"one team, one plan, one goal†, which is best understood in terms of the â€Å"One Ford† mission that is now a major element of the One Ford plan introduced in 2008. One team implies that people work in teams in a lean global environment with the objective of attaining leadership in the automobile sector by creating maximum satisfaction for customers, employees, dealerships, suppliers, investors and the community at large. One Plan relates to having a strong organizationalRead MoreFord Motor Company Business Case Study Essay1925 Words   |  8 Pagesand For Lincoln *Customer Assistance -Financial Services *Ford Motor Credit Company -Customer Services *Service *Quick Lane Tire Auto Center *Ford Parts and Motocraft *Ford and Lincoln Accessories *Ford and Lincoln Extended Service Plan (ESP) (FMC Annual Report 2013 p. 149). Planning Every successful company needs a competitive advantage. As part of our companies future they current successor team has researched various goals and strategies that will move Ford forward andRead MoreMary Kay India3817 Words   |  16 Pages[pic] MASTER OF BUSINESS ADMINISTRATION (MBA) MARKETING MANAGEMENT (MKT750) GROUP ASSIGNMENT CASE STUDY : MARY KAY INDIA HAIR CARE LINE PRODUCT ALINUR AYUNI ALI2012416538 MOHD HAFIZ ABD GHANI 2012456922 UMI NADIA MOHAMED 2012217058 GROUP BM7702PA – EVENING TRACK LECTURER DR. SITI ZALEHA SAHAK TABLE OF CONTENT 1. Strategic Issues And Problems 1 2. The Branded Beauty And Personal Care Market In India 2